Our Mission:

FIND YOUR FORWARD

We're obsessed with helping dedicated athletes reach their fitness and performance goals.

From "SportsCenter" to Foot Fitness

During more than a decade working as a TV Producer at ESPN, pushpül Founder Rich Rhodes witnessed too many retired athletes limping into the SportsCenter studio suffering from foot fatigue and pain.

“The footwear industry has been obsessed with cushy, do-nothing, so-called 'recovery' products, and athletes at all levels have paid the price," says Rich. "It's time to focus on training our feet like we do the rest of our body."

A lifelong athlete himself, Rich identified a critical gap in the market: foot fitness. He then reached out to a top foot and ankle specialist, Dr. Doug Childs, who also happens to be Rich’s little brother. Together, they discovered foot health was mostly a reactive response to foot injury, so they went to work.

SOLVING A PROBLEM, STEP BY STEP

"We wanted to help athletes get ahead of foot pain and injury, so they could continue to train hard and pursue their fitness and performance goals," Rich explains. "So we set out to engineer footwear that activates those little intrinsic muscles in our feet while also helping restore healthy blood flow and release stiff tissue and jammed up joints."

And so they did. After several years of biomechanical research, "Plus, LOTS of trial-and-error product development!" Rich adds, pushpül is proud to bring this smart, powerful foot fitness tool to market.

"Thank you to our friends and families for helping us deliver on our promise," Rich says. "We look forward to helping more athletes FIND YOUR FORWARD."

Shop Fulcrum | $75

We're Obsessed With Foot Fitness.

As a disruptive startup in a wildly noisy recovery footwear market, we're committed to helping dedicated athletes train their feet, so they can continue improving their overall fitness and competitive performance. Get Your Feet Fit™

With that in mind, we are continuously improving what we do, including enhancing our core model as well as designing and developing entirely new, innovative training and performance footwear. Stay tuned. This is only the beginning.

Our promise to you: we will continue to work hard at empowering more athletes of all abilities to push their limits, compete at their highest levels, and Find Your Forward.

Side view of initial Flex 3 Fitness Slides prototype with red heel ball.

Side view of current Flex 3 Fitness Slides model with white heel ball.

Initial Prototype (2017) << >> Original Flex 3 Model (2024)

IPF Powerlifter

Zach Taylor

"As a competitive powerlifter, I make sure my entire body is primed for each movement, including my feet! These slides keep my feet stretched and healthy, so I can continue to train and compete.”

@ztpowerlifting